Refuge launches the third annual Bold is Beautiful project with Benefit Cosmetics


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Raise a brow and support Refuge this April!

The annual Benefit Cosmetics’ Bold is Beautiful project is returning to help raise funds for Refuge – with a pink twist!

Throughout April, Refuge’s corporate partner Benefit Cosmetics will be raising money for Refuge and the charity Look Good, Feel Better, with a range of fundraising activity, including:

  • Pink pop-up charity shops across the country
  • Brow waxes with all profits going to Refuge and Look Good, Feel Better
  • Fundraising challenges by Benefit Cosmetics staff

The project will kick off on 31 March with the opening of its first charity shop, called ‘Raise a Brow.’ After the first weekend in April, the shop will leave London and tour three other cities across the UK.

35-37 Neal Street, WC2H 9PR

Open to public Friday 31st March – Sunday 2nd April

17 South William Street

Open to public Wednesday 5th April – Saturday 8th April

St Enoch Shopping Centre, G1 4BW

Open to public Friday 21st April – Sunday 23rd April

The ‘Raise a Brow’ pop-up shops will be full of pink donations, from clothes and candles, furniture and fragrance, to books, bags and blooms, donated from your favourite celebrities, brands and vloggers – all of which will be pink! One hundred per cent of funds raised from these sales will go to Refuge and Look Good, Feel Better.

In addition, you can visit any Benefit Brow Bar during April and 100% of the profits from every brow wax will go directly to the two charities. Customers will receive a deluxe mini Gimme Brow worth £10 too!

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We are urging all of our supporters to help raise vital funds for Refuge, so make a note in your diary to visit a Benefit Brow Bar in April, or visit one of the pop-up stores if they are near you.

And don’t worry if there isn’t a Raise a Brow pop-up near you: Benefit will also be holding an eBay auction from the 1st April, selling exclusive items including a signed Lulu Guiness and a gorgeous Suzanne Neville wedding dress.

To donate pink items, visit your local Benefit boutique from mid-March where there’ll be a pink donation bin to add to. Alternatively you can send your donations to Benefit directly at: FAO Bold is Beautiful, The Printing Place 14 Hanbury Rd, Chelmsford CM1 3AE

To find out more, visit or join in the conversation on twitter with the hashtags #BoldisBeautiful and #RaiseABrow.

For more information please contact or call 0207 395 7731. For out of hours and weekend press enquiries, please call 07970 894240.