Benefit’s Bold is Beautiful project in support of Refuge

Back for its fifth year, Benefit Cosmetics’ fantastic Bold is Beautiful project takes place throughout May 2018 to support charity partners Refuge and Look Good Feel Better (LGFB).

The Bold is Beautiful project, which works to empower women and girls, raised a total of £352,308 for the organisations in the UK & Ireland in 2017, and, to date, $11 million has been raised across 17 countries. This staggering amount will make a huge difference to the survivors of abuse we support.

If you’d like to be a part of this exciting campaign, there are two main ways you can get involved.

Book a brow wax

Get an eyebrow wax with Benefit in May and 100% of profits will go to Refuge and LGFB.

As a thank you, as well as beautiful brows, you’ll receive a free mini mascara of your choice. You can get your hands on the cult ‘They’re Real’ and ‘Roller Lash’ formulas, as well as Benefit’s latest launch, ‘BADgal BANG!’, which has become a favourite in beauty editors’ make-up bags.

Simply book in for a Benefit brow wax between 28 April and 27 May to take advantage of the offer and can get your brows and lashes in perfect shape in time for the summer.

Buy an item from an all-pink charity pop-up

Keep your eyes peeled for the all-pink charity pop-ups in London, Glasgow and Cardiff. Big name brands have donated pink items for customers to purchase in-store and all profits from the sales will go to Refuge and LGFB.

The London store launches in Covent Garden on Friday 27 April, before going to Glasgow and Cardiff in May. More details on Benefit’s website here

Join in the conversation

Keep your eyes on our Facebook, Instagram and Twitter (links below) to keep up with the campaign and share your own photos in support of Refuge using #BoldisBeautiful