Benefit’s Bold is Beautiful project in support of Refuge

Benefit’s Bold is Beautiful campaign

Bold is Beautiful is Benefit Cosmetics’ spectacular way of raising funds and awareness for Refuge, as one of their key partner charities alongside Look Good Feel Better. Since 2012, Benefit Cosmetics UK has raised an incredible £1.7m for both charities through the Bold is Beautiful campaign in the UK, having a hugely positive impact on the work that we do.

Benefit believes a woman is at her most beautiful when she is confident, empowered, and strong. The Bold is Beautiful project is Benefit’s way of spreading this feel-good approach and empowering women across the UK.

Building a strong message

Have a look at Hollie’s video. The support of initiatives such as Bold is Beautiful is so crucial for women like Hollie.

Refuge has worked closely with Benefit to build empowerment videos, showcasing women who are doing great things in their field. Take a look at these videos and watch 5 minutes with our very own Lisa King, Director of Communications at Refuge.

How do they do it?

Benefit’s Bold is Beautiful campaign 2019 has been hugely successful, raising a total of £158,032 for Refuge this year across the UK through brow waxes (more than 50,000 brows waxed!), employee fundraising, mirror sales and the sale of a limited edition birch box – which sold out in less than 24 hours!

The lovely people at Benefit are always looking to innovate, and test out new ideas. We are hugely grateful to have such a warm, engaged and creative partner on board.

You can find out more about all things Bold is Beautiful on Benefit’s dedicated website for the campaign

Support Bold is Beautiful

Bold is Beautiful is always on, which means there will be plenty of ways to get involved and continue supporting Refuge all year round: book a brow wax at your nearest brow bar, buy a Bold is Beautiful mirror, fundraise for us and post about your support on social media using #BoldisBeautiful. Link in with your Bold is Beautiful contact at Benefit and let them know that you want to support us.