Support a Friend

Refuge and Avon encouraged people to ‘Support a Friend’ with this interactive animation.

 

Support a Friend is the latest phase of Refuge and Avon’s ongoing, award-winning 1in4women campaign.

Support a Friend uses an interactive animation video to ask viewers: would you know how to support a friend who is experiencing domestic violence?

Viewers are asked to respond to four different scenarios, and the animation unfolds in different ways according to the responses given.

Watch the video here.

The campaign launched on 14th November 2012 at 2pm, to tie in with the statistic that 1 woman in every 4 will experience domestic violence at some point in her lifetime. 2pm is the time of day when the Refuge website receives the most visits.

Impact

To drive awareness of the video, supporters were invited to join our Thunderclap on Twitter and Facebook, which ensured that we reached over 1 million people through social media channels.

The campaign was also voted Digital Campaign of the Week by Third Sector magazine.

 

Refuge would like to thank Fursy Teyssier – the artist responsible for the incredible animation – and the digital agency Code Computerlove, for their pro bono support.