Rebuilding lives

This 2005 campaign marked Refuge’s 35th anniversary – highlighting our efforts to help women and children rebuild their lives after domestic violence.

Rebuilding lives

Created by McCann Erickson London, the advert shows a beautiful photograph that has been violently torn up and then carefully pieced back together. The strapline reads: “Domestic Violence tears lives apart. For 35 years we’ve been helping to put them back together”.

The ‘Rebuilding Lives’ campaign was supported by Philip Morris International.

Sandra Horley CBE, Refuge’s chief executive, said: “The ‘Rebuilding Lives’ campaign will help us reach out to millions of people across the UK. As well as illustrating the devastating effect of domestic violence, the campaign will help women living with the daily terror of domestic violence to see that Refuge can help them rebuild their lives.”

Viacom kindly donated two thousand advertising panels on London buses, completely free of charge. This would normally have cost £70,000. National newspapers also supported the campaign, donating almost £200,000 worth of advertising space.

To download the advert or view as a full page – please click here.