It’s a matter of life and death

Domestic violence – it’s a matter of life and death

In partnership with Waterstones


This 1999/2000 award-winning campaign was spearheaded by Refuge supporter Sheryl Gascoigne.

It brought together the following activities:

  • In-store fundraising
  • Staff fundraising initiatives
  • A week-long awareness raising campaign in The Sun newspaper
  • A pro-bono advertising campaign, courtesy of Grey Advertising
  • The publication of The Charm Syndrome by Sandra Horley CBE, Refuge’s chief executive

The campaign generated in excess of 47,500,000 ‘opportunities to see’ in a wide range of media, including The Sun, GMTV, the Tonight Programme with Trevor McDonald, BBC online and a range of national and regional radio.


The campaign was highly acclaimed and won the following awards:

  • June 2000 – Institute of Public Relations Excellence Awards 2000
    Winner – Not-for-Profit Category
  • September 2000 – Professional Fundraising Awards 2000
    Winner – Most Effective Corporate Fundraising
  • October 2000 – PR Week Awards 2000
    Commended – Best Charity or Non-commercial Campaign