Help stop domestic violence in the home

Help stop domestic violence in the home

In partnership with The Body Shop

 

This was the biggest ever domestic violence campaign launched between a charity and a business. It heightened awareness of an issue that affects one in four women in their lifetime and kills two women a week in England and Wales. It also raised funds for Refuge – funds which were used to generate this website.

Daisy pin badge

The campaign encouraged The Body Shop customers to recycle their mobile phones in-store. Each recycled phone raised £2.75 for Refuge. The Body Shop also sold badges to raise funds.

The Sun newspaper ran an awareness-raising campaign alongside the recycling scheme, with extended coverage in September 2003 and January 2004. To view the campaign work click the links below.

 

The Sun 12th January 2004 (1 of 2)

The Sun 12th January 2004 (2 of 2)

The Sun 13th January 2004

The Sun 14th January 2004

Dame Anita Roddick, founder of The Body Shop said: “One in four women is abused in her lifetime and two women die every week at the hands of current and ex-boyfriends or husbands. I find these statistics absolutely devastating – they should compel everyone to sit up, listen and help stop violence in the home.”