Frances and Refuge – ‘Grow’

Did you know?

  • One in every two young women (16-21) has experienced controlling behaviour in a relationship?
  • That almost one in three young people struggle to define the line between a caring action and a controlling one?
  • That more than third of young people would not know where to turn for support*

Refuge wanted to change that. In March 2017, Refuge teamed up with 23-year-old, BRIT-nominated singer-songwriter Frances and Universal Music UK to release a music video with a message for young women: you are not alone.

 

 Watch and share the video

 

Animation still 10 - 'Refuge' touching her shoulder

Animation still 1 (character looking in mirror)The aim of the animated video is to ensure women who experience domestic violence realise they are not alone and that Refuge can support them. The film depicts a woman going about her daily life, except that due to the abuse she is experiencing, she becomes visibly more isolated and alone. One day, she meets a character representing Refuge, who recognises and understands what she is going through and supports her to escape the abuse and rebuild her life.

The female character is based on Melanie Clarke, a real-life Refuge client who benefited from the charity’s expert support following more than decade of physical and psychological abuse at the hands of her ex-partner, whom she met when she was 14. On any given day, Refuge’s specialist services support close to 5,000 women and children like Melanie and her family.

At the end of the video, Refuge tells viewers: “When the world can’t see what you’re going through, Refuge can”, and directs them to www.refuge.org.uk

 

The campaign secured widespread coverage, including on Reuters TV and on key publications for young people, like The Pool and Teen Vogue. You can read the full press release here.

*‘Define the Line’ study by Refuge and Avon, published 6 March 2017