In 2011 Refuge and Avon launched an online campaign designed to help people support friends and loved ones experiencing domestic violence.


One in four women will experience domestic violence at some point in her lifetime. This means that someone you know – a sister, daughter, friend, colleague or neighbour – could be at real risk.

It can be hard to know how to support a friend or loved one who is experiencing domestic violence. That’s why Refuge and Avon launched ‘1in4women’.


What did the campaign do?

The campaign featured a microsite – www.1in4women.com – which contains a huge wealth of information on:

  • How to recognise the signs of abuse
  • How to support a friend or loved one who is experiencing domestic violence

Supporters were also invited to download a Facebook app which calculated how many of their female friends might be experiencing abuse.




Celebrity supporters

A number of celebrity supporters backed the campaign, including Refuge patron Fiona Bruce:

“I know first-hand how helpless you can feel when someone you love is experiencing domestic violence. I watched as years of domestic violence turned one of my closest friends into a shadow of her former vivacious, exciting self. All I wanted was for her to leave and be safe. But I knew that what she needed was for me to accept her decisions, listen to her when she needed, make her feel good about herself and never force her into anything.” Read Fiona’s full story.