Campaigns

Refuge’s award-winning national campaigns challenge the negative myths surrounding domestic violence. They also reach out to abused women and children, breaking their isolation and helping them to access life-saving support – as well as raising awareness of domestic violence and violence against women and girls amongst the public.

Refuge challenges social attitudes towards women and champions gender equality in its work to prevent violence in the future. We believe that changing attitudes is not just an ‘add-on’; it is the only way we will end domestic violence.  We see our prevention work as a service in its own right.

text exchange 328 x 180Define the Line

Refuge and Avon found that one in two young women have experienced controlling behaviour in an intimate relationships. ‘Define the Line’  helps young people identify controlling and coercive behaviours, even when they are dressed up as ‘care’.

Frances thumbFrances – ‘Grow’

Refuge teamed up with BRIT-nominated singer-songwriter Frances and Universal Music UK to create a powerful music video for Frances’ track ‘Grow’, which lets young women know Refuge can support them.

Warning signs

Warning signs

Every week two women are killed by a current or former partner in England and Wales. Refuge believes that knowing the signs of domestic violence will help ensure women and the general public are forewarned and forearmed when it comes to identifying domestic violence. This powerful campaign educates the public about the warning signs of domestic violence.

#givethemrefuge campaign image

#givethemrefuge

In the UK, 750,000 children witness domestic violence each year. On Christmas Eve 2015, Refuge – along with creative agency BBH – launched social media campaign #givethemrefuge, to raise awareness of the often silent survivors of abuse.

my money my lifeMy money, my life

One in five people have experienced financial abuse in their intimate relationship. Refuge launched ‘My Money, My Life’ with The Co-operative Bank, to shine a spotlight on this form of abuse and give practical advice to women experiencing financial and economic abuse.

1 in 4 women1 in 4 women

In 2011, Refuge and Avon launched an online campaign designed to help people support friends and loved ones experiencing domestic violence. It included a website about how to identify domestic violence and a Facebook app.

Know Her Name composit#KnowHerName

Two women a week are killed by their partner or ex-partner in England and Wales. #KnowHerName aims to highlight the real women behind the statistics – sisters, daughters and mothers who have tragically lost their lives.

Don't cover it upDon’t cover it up

Refuge teamed up with make-up artist and vlogger Lauren Luke for this powerful video campaign, aimed at educating younger women. Research shows that 65% of women aged 18-21 hide their abuse – Refuge wanted to expose this horrific crime and encourage women to seek support.

Care or control?

This campaign – launched by Refuge supporter Helena Bonham Carter – highlighted the subtle techniques used by perpetrators of domestic violence and encouraged women to question whether their partner’s behaviour was ‘caring’ or ‘controlling’.

keep calm and carry on public inquiryMore Refuge campaigns

Refuge has campaigned for decades to keep domestic violence and violence against women and girls high on the public and political agenda, often with high-profile creative agencies and other partners who give pro-bono support. Read about more Refuge award-winning campaigns by clicking here.